Copywriting, by Rob Bowdery
In my continuing efforts to develop as a copywriter I’ve decided to wise-up and actually read some copywriting books. I’m half-way through this one at the moment and it’s great so far. It covers advertising and grammar basics succinctly and seems like a great starter-read for aspiring copywriters. How useful that I’m reading it then. I’ve only seen one exact example of Bowdery’s work so far in it, and it was particularly terrible, oddly.
